In 2012 MasterCard challenged fusion to strengthen their ties with local government and tourism stakeholders to increase brand reach within The Bahamas and ultimately boost cross-border spend in the country.
In just one year Fusion facilitated increased conversations between the client and local government and tourism stakeholders to identify synergistic opportunities. Within one year MasterCard was named the Official Card of The Bahamas.
Fusion revamped the media buying to effectively reach tourists before their trip to The Bahamas during the pivotal decision making process. Relationships were forged with digital travel behemoth Trip Advisor to drive traffic to the client's digital presence and build awareness pre-travel.
Leveraged strong relationship with The Bahamas Ministry of Tourism leading to MasterCard's designation as the Official Card of The Bahamas in 2014.
Built strong relationship with local merchants and attracted more than 100 local participating merchants to the MasterCard Priceless Bahamas program over 2 years.
Print & online media coverage valued at more than 200k within two years
Expanded successful program based solely in New providence to Grand Bahama. Success in The Bahamas led to Fusion being retained as the Media Buying Agency of Record for Priceless Aruba & Priceless Jamaica.
Media Planning & Buying (Local & Regional)
Event Coordination and Management
Public Relations Consulting
Social Media Marketing